Dimitra Zavakou, a creative being, sees littlepopup as her child. As her two children grow and discover the world around them, so does littlepopup within its colorful world of lifestyle and fashion. Much as Dimitra thinks twice on the food her children will eat, what clothes they will wear, with what entertainment they will engage, and how they will play, she also uses that keen, maternal selectivity to nurture the community of littlepopup. The story of littlepopup extends beyond simple words such as clothes or fashion. It is the exploration of childhood and the early creative discoveries of personhood.
Littlepopup carefully and lovingly crafts events around a basic ideology: every craftsperson involved must be producing from their hearts, from their passion. Whether held within the warm, aromatic walls of a coffee shop or in the sleek, mirrored halls of a ballet school, littlepopup succeeds in bringing together those dedicated to fashion and to their local artistic community. As the founder of littlepopup, Dimitra is passionate about helping others create their own community by helping to craft their concept, setting up a workshop, or imagining and developing a littlepopup in its entirety.